The only revolution most of us may associate with Japan is that of technological advances. Yet what most people tend to forget is the captivating and ever so colourful history of Japanese fashion trends. Designers such as Yohji Yamaota (of Y-3) and Rei Kawakubo (of Commes des Garcons) were both born in Japan and in recent times have proved to us, just exactly how much influence this extraordinary oriental land can have. As you can see in the pictures; from the extreme avant-garde trends (pictured) to the Kogyaru style japan really make us see clothing as an art…we love Japan!
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Although we can see how fashion has always played a significant part in the evolution of the Japanese culture, what I find just incredible is that unlike other countries of the world, Japan’s fashion appears untouched by the ‘boom of the brand’. As we see a lot of the world gradually become swamped with brand names and international designs, Japan has seemed to maintain their individual creativity and boldness, remaining unaffected by these somewhat universal trends.
What I’ve always admired about the Japanese fashion is the bright, bold colours of individualism and their quaint approach to self-expression through fashion. I have always been envious of their willingness to experiment and their unrivalled self confidence. I believe that all of these qualities derive from deep within the historical context of the country and benefit the Japanese trends massively.
Many fashion writers believe that the majority of current Japanese trends are influenced by Western cultures. Some say that since the 1990’s (back when Japan and America had a close trading relationship) the Japanese have imitated the Western approach. Some historians believe that in these times, the Japanese women would see the American women working very independently and also becoming quite successful. usacarinsuranceideas They say that they would then want to imitate this, and would do so through any means (not just dressing similarly to them, but historians also say that at this time Japanese women would yearn for lighter skin). Although I completely disagree with this view, it is interesting to understand the opinions of others.
I have always been a huge fan of hip hop, which (I am very grateful of) consequently introduced me to the world of ‘street wear’. Craving for names such as A Bathing Ape and Undercover, rekindle fond childhood memories for me. I will always remember these Japanese brands for their unique and innovative designs which are still imitated today all over the Western world. Therefore, I believe that is a more accurate, recent and relevant description of the relationship between Japan and the West.
Popular fashion in Japan is influenced massively by the younger generation and school children in particular have become extremely influential in controlling the fashion trends as well as cultural pieces such as Manga (have you seen the Hello Kitty merchandise! lol). One sub-cultural movement created by youths is called the Kogyaru (pictured). Within this group, members will darken their skin by covering their faces with significantly darker foundation than their skin tone and then illuminate their lips with a white lipstick. It all sounds a little crazy right? usacarinsuranceideas Well the designers in Japan didn’t seem to think so and over the past few years have employed many members of this group as stylists, salespeople and marketers for their brands.
I just love how the Japanese embrace and learn from the youth of their country instead of making them fit into moulds and prohibiting their expression. The notion of freedom just surges from the depths Japanese. It is definitely clear to see how much influence this country has had on both past and current trends and I just cannot wait to explore some more!
Michael Varley (founder of stylehumper.com)
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