Storytelling has always been an excellent way to promote a brand. Unlike business proposal writing, storytelling provides a better engagement. The customers feel more connected to the brand if they share their stories. There are many brands whose stories motivate people to start their own business. You will come across different marketing strategies, and you need to choose the correct one for your business. Storytelling has a significant impact on the young generation. They look forward to reaching heights and make a name for themselves. If you are in a dilemma with the effectiveness of storytelling, the six brand case studies will help you understand it.
Six Brands that Proved the Effectiveness of Storytelling
It is essential to share your story with others to help them know about you. You will come across stories of people who have struggled a lot to achieve something. Similarly, when it comes to brands, you need to know them properly before making a purchase. The brands have found success by sharing their stories to gain market share. The storytelling needs to be done correctly. It must attract the audience and help them know the brand well. Following are six brands that have found success with storytelling.
1. Dove
Dove is a very popular brand globally. They have proved to be one of the most influential brands when it comes to supporting social causes. Women empowerment has been a part of storytelling for different ad campaigns that Dove has produced. Building up a connection with the customers is essential to build trust and gain market share. Dove uses the experience of their customers and how the brand and the products have changed their lifestyle. It helps many others to connect with the brand. Today most households prefer Dove over many other brands. It is not only because their products are of good quality, but also because of how they connected with the customers. Case study writing services essential, but it is more important to build a connection with the customers. Storytelling has proved to be very effective for Dove.
2. Airbnb
Airbnb is one of the well known brands in the online hospitality industry. They are best known for creatively using customer data to understand the audience. During the New Year’s Eve of 2015, they creatively shared their success story of serving many customers. They used animated video to attract the customers’ attention and shared how their customer base took a huge jump from just 2000 in the first year. It is a great way to gain the customer’s trust and make them aware of their presence in 20,000 cities. They also highlighted how New York was the favourite location for travellers during the New Year. The story highlighted that 47,000 travellers came to New York and chose Airbnb for a comfortable stay. Airbnb is well-known for using such data and presenting them so that the customer learns more about the brand and gets a hands-on experience of enjoying new places.
- Spotify
You must have heard about the brand Spotify. It is one of the most popular brands that cater to a large audience. The app collects data to understand what people like to listen to. They use internal data, only accessible to them, to create stories. The customers enjoy going through the stories and can connect how the playlists were selected. It also helps the customers to understand the ranking of each song. You will see some songs or playlists on the home page. The music streaming service considers the latest trends, their customers’ listening habits and then decides on such playlists. The brand is well known for sharing stories with such insights.
- Land Rover
Land Rover belongs to the premium segment of cars. But it is essential to build a connection with the mass. The company ran a campaign on its 70th anniversary. It told a story of the local drivers in a small village of Himalaya who still relied on properly maintained 1957 Land Rover vehicles. The brand brought forward its essence through the customers. It is not possible to connect with the customers if you do not know their stories. The company proved that the best stories are always of the customers and not their own. The story emphasised the importance of customers. Any brand needs to take care of its customers to make a mark. The brand belongs to the premium segment, but the story helped to connect with the mass.
- Nike
The slogan “Just do it” has inspired many. Nike has always been one of the best brands when it comes to storytelling. They have always focussed on their customers, and all their ad campaigns saw the customers as the central character. Their Dream Crazier ad is considered to be one of the best storytelling examples. It focussed on the women athletes and motivated females to take the leap of faith. The ad attracted a lot of views and was seen more than 31.6 million times on Twitter. The brand has always motivated people to believe in themselves, which also signifies that the brand believes in its customers.
- Apple
Apple is famous mobile phones and laptop brand across the world. The founder Steve Jobs inspired a lot of people to use technology in the best possible way. The company is very dependent on its customers. Their stories showcase how Apple products have helped maintain a bond between individuals across the world. It has helped them connect with the customers on an emotional level. Apple users never look for any substitute. They are happy with the products and often influence others to buy Apple products. This way, the brand has successfully gained market share.
The six brands are popular globally. They have used storytelling effectively to convince customers to buy their products. You might relate with some once you go through the above brands. It is essential to understand the essence of storytelling to plan an effective marketing strategy. The brands mentioned above have proved the effectiveness of storytelling and how it helps to connect with the customers.
