If you have any campaigns running on Google Ads, Digital Marketing Agency Mohali you’ve probably seen a message informing you of the “end of broad match modifiers”. Wondering what this means for your campaigns? We will explain everything to you !
A little reminder about broad queries
When you set up a campaign on Google Ads , you associate your ad groups with lists of keywords . Your ads will therefore be likely to appear when searching for one of these keywords.
You have probably been advised to add these keywords in the form of “broad match” to optimize the chances of your ads showing.
A keyword in the form of a broad match is written with “+” and gives your keyword some flexibility.
Example of broad queries
Thus for the keyword “stay Rome” , its writing in the form of a broad query corresponds to: +stay +Rome. This writing allowed until now the diffusion of your advertisements for all the requests close to this keywords such as for example:
“Digital Marketing Agency Mohali”, “SEO Agency Mohali”, “Digital Marketing Agency Chandigarh”
This format therefore made it possible to “cast the net wide” by including misspellings, Digital Marketing Agency Mohali extra words and different writing variations.
Google is ending broad match modifiers
On February 4, 2021 Google announced in an official statement the end of broad match modifiers.
Google Ads users are also informed by the platform. When you want to add a keyword as a broad match Google shows you the following message: “Broad match modifiers will disappear. Use the updated exact phrase instead.
July 2021: the end clap
From July 2021 the addition of keywords in the form of “+” will no longer be possible on the platform.
There you say to yourself “but this is the tragedy! » in fact no, Digital Marketing Agency Mohali Google is changing things!
Exact expressions take over from broad queries!
In reality , broad matches aren’t going away per se, but Google has adapted its algorithm to apply broad match parameters to exact phrases.
In fact, to benefit from this flexibility it is no longer necessary to add “+” but simply to write it “normally” . If we take the example of “stay Rome” it will therefore simply be necessary to write it: “stay Rome” so that the parameters of the broad query apply.
More efficient exact expressions
Google claims that this development aims to “help you reach your customers more easily”, Digital Marketing Agency Mohali Google promises to provide “the best broad match modifiers in exact phrases”. We deliver integrated marketing solutions that drive more customers, revenue, and profitability.
This update makes it possible to attribute to exact expressions the most relevant characteristics of broad matches . So you can manage your keywords more easily with a single entry which, thanks to a better understanding of search intent, allows Google to show your ads at the most opportune time.
Image changes
Because a picture is worth a thousand words, Digital Marketing Agency Mohali here’s how the new phrases work: Want to attract more visitors to your website? We can help. Grow your brand, expand your reach and get more visibility with our high-quality SEO & digital marketing services.
