Coming up with a name for your business can be a challenging task. However, you do not necessarily have to consult a specialist as there are numerous ways to generate a unique and catchy name for your company. Read on as we explore the most effective methods to help you create a memorable name that will resonate with your target audience.
Effective Ways to Create a Company Name
Use the owner’s name. One of the most common and effective ways to create a unique company name is by using the last name or first name of the owner. This method has been used by established brands such as Chanel, Ford, and Pierre Cardin.
Use abbreviations. Describe your business in three words that personify it, and make an abbreviation from the first letters. For example, Kentucky Fried Chicken (KFC) became world-famous through this method.
Repeating or combining similar sounds. Repeating consonant sounds in a name makes it easier to remember. For example, Kit Kat and M&M’s are two of the most successful brands that used this method.
Combine several words. You can create a unique name by combining relevant words. Make sure the name is easy to pronounce. Adidas and Coca-Cola are examples of successful brands that used this approach.
Use a geographic name. If you want to create a local brand, consider using the name of the city, region, or any object that relates to the production process. This method not only emphasizes your organization’s location but also reflects its history. Adobe, for example, is named after a river that flowed near the founder’s house.
Use words unrelated to your field of activity. If using words that carry semantic meaning does not align with your business objectives, consider using any word that sounds good and might carry a hidden message. For example, Apple was born using this method. Although it does have a hidden meaning, the name itself is unrelated to the tech industry.
Imitate sounds. If appropriate, imitate sounds that animals, people, or objects make. Make sure the name aligns with your field of activity. Twitter, for instance, imitates the sound of birds.
Study mythology. Use the names of gods or heroes, ancient cities, or rituals. Choose a name that highlights your business’s advantages. Nike got its name from the ancient Greek goddess of victory, which sounds unusual yet stylish.
Cut out suitable syllables or parts of words. Intel got its name from the abbreviation of Integral Electronics. This method creates a simpler yet memorable name.
Use online services. The easiest option is to use online services that offer a range of options based on your business’s direction and keywords. Turbologo, for example, generates a wide selection of name options for you to choose from.
Conclusion
The name of your company is an essential representation of your brand, so it’s best to personally oversee the naming process. Don’t be afraid to experiment, analyze your competition, and find individual subtleties that make your company’s name unique. Use these methods to create an effective name that resonates with your target audience.
