Urban clothing have had a place in the street culture of the United States for countless years. Every once in a while there are certain design companies that capture the minds of impressionable kids and create a kind of faction following. In the early 90’s you had brands like Kani and Cross Colors which had people in a frenzy. Fast forward almost twenty years later and brands such as Bathing Ape and Ice Cream are the popular clothing of choice for today’s discerning youth taste.
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Bathing APE is a popular Japanese urban wear brand that specializes in shoes, jackets and hoodies. The brand gets its inspiration from its creator Nigo. The BAPE brand consists of shoes, jackets, hoodies, jeans and other items. The brand presents itself as an exclusive item and this is reflected in the limited edition clothes it produces. This style of limited clothing has created a following and popularity that has found its way to the USA. Bathing Ape has become the clothing of choice for popular rappers and other popular figures.
Ice Cream is an offshoot brand from popular mega-producer from the Neptunes, Pharrell. The Ice Cream brand follows and draws influences from Bathing Ape as the designer Nigo is very good friends with Pharell. He offers insight and various designs aspects of the brand. The Ice Cream brand comprises of the popular board flip and boutique shoes. The overtly colorful and fresh design have made them the choice of the fashion forward youth. The Ice Cream brand also includes of jackets, hoodies, jeans and other apparel choices.
The growth of Myspace, the social networking phenomenon, is also a place for the popularity of these clothing brands. Most people on myspace have the ability to customize their pages and the use of popular subjects are the new craze.usacarinsuranceideas You have people changing their backgrounds to reflect a Baby Milo myspace layout. Some people also add a BAPE myspace layout for the Bathing Ape brand. Ice Cream shoes also has myspace layouts for their brand. Their Ice Cream myspace layout is very popular among teens and young adults who adore those fashions.
In closing the urban culture is always wanting something new, innovative and cool. The brands such as BAPE and Ice Cream offer just that. Their different design in clothing items such as shoes, hoodies, jackets and jeans have set them apart from their competitors. They offer fresh design styles that the urban youth crave. The popularity of these brands have seen them going from the material to the internet world. You have Bape and Ice Cream Myspace layout available for download and to jazz up their own personal page. BAPE and Ice Cream will be around for a while and they will influence the way people wear, design and buy their clothes in the future.
Brand Bape, also known as A Bathing Ape, is a Japanese brand that targets the Urban and hip-hop fashion scene. As well as selling clothing, the company also owns hair salons and music labels which all help to compliment the brand. The company was founded in 1993 and has rapidly gained popularity throughout Asia and the western world. The company now has boutique stores in New York, Taiwan and London as well as having members-only shops and a record label among its many assets throughout the world.
The man who started the company is called Tomoaki Nagao – he is known under the alias Nigo – says that his main reasons for starting the company was the inspiration that he took from his parents. As well as being influenced by his parents, one of whom was a nurse and another a marketer, Hiroshi Fujiwara was also a large influence despite being a designer in a far earlier period in Japanese fashion and culture and there being a lack of obvious similarities between their works. The nickname, Nigo, means number 2 in Japanese and the name of his stores is directly pulled from the film Planet of the Apes.
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The company, unlike major fashion brands of today, was not started on a major budget. They gave t-shirts away to inspirational music figures and used that as a means of gaining viral exposure. This worked very well, and quickly pushed demand for the clothing well above supply.
