Apple incorporation, founded in 1976 initially aimed at computers and electronic devices, but up till now the company has introduced multiple devices such as iPhone, MacBook, iPad, air pods, air tag, apple TV, watch, and accessories and these devices have come along with some remarkable functions and features that are certainly wholesome. The company has indeed secured the attention and loyalty of the huge public and has played the role of a torch bearer in the industry. So, whenever apple is compared with its competitors it’s always on top and one of the reasons behind its prominent position is Apple’s marketing plan. Let’s skim through some of the major points of their marketing plan.
Marketing strategy
Have you ever think how the brands earn their name? Much of this fame and spotlight enjoyed by the brands is due to their marketing strategy. The same is the case with the apple. Nearly every device they have launched has earned a global name and a reputation and it has changed market trends as well. It is worthy to note that none of the apple products has ever gone flop and this can be proved as there are some 588 million apple users worldwide. Now that’s such a huge amount and the company’s marketing plan should be appreciated for this success of the company. Let’s skim through some of the major points of their marketing plan.
- Advertisement
Advertisements are the biggest source of marketing. You may see hundreds of advertisements on social media, TV, or any website but the fact that a particular advertisement was so interesting that it intrigues you to inquire about the product is the real game and apple knows how to do it well. The ads of apple simply show individuals enjoying their life, lying on a couch, and using an iPad. The ads didn’t tell what the striking features of the device are but they tell how the person will use it simply. Compared to other brands their ads are usually loaded with so much information about the device specs and figures that it confuses the audience. Similarly, the Internet is filled up with Sales of Macbooks and sales on the Ipad.
- Customers language
Speaking in the customer’s language can prove a game changer for marketing strategies and apple is surely on its way to it. Instead of using high-tech words and going into detail in the technical world, Apple keeps it simple and easy for its customers. Apple uses customers’ language to keep them engaged and comfortable. As iPhone isn’t just a smartphone but it let you put the power of an apple computer in it. Now this sentence itself is advertising and just see how simple it is.
- Apple Community
Customer relationship building with the brand is the most important thing in the marketing plan. The company needs to confirm that they care about the customers. Apple has introduced a culture that’s cool, friendly, and astonishing, what everyone in their life at some time has felt. Apple thinks the different campaign is one of the best examples of the customer community. It started with a voice-over narration of feelings that nearly everyone can relate it. Every brand can build its community if they have a clear picture of its brand in mind with the brand’s aim, mission, and values.
- Customer experience
While providing high-quality products to its customers for years, apple is now enjoying its customer’s experience. The company has always intended to introduce products that are unique with a beautiful, slim design and remarkable features. Multiple apple users have uploaded their videos of unboxing the apple products. Now, that’s what you call a real fan base which ultimately is a part of the marketing plan but their target audience is doing it for them. Apple experience starts from the purchase of a product, all way comparing it with another compatible device, and ends with the customer’s reviews and opinions. Even the apple retail stores are designed to give their customers a warm and worthy experience.
- Demographics
Another good marketing plan of apple is that its products are not gender-based. Anyone and everyone can have the premium products and enjoy them. Whether it be businessmen, senior citizens, or teenagers. And talking about the diversity of apple users, apple has introduced different products for all ages like iPhones for adults, iPads for people having low eyesight or for children playing video games, and Mac Books for businessmen and entrepreneurs to deal easily with all the meetings and deadlines. Indeed this range of products is another smart marketing tool of apple. for example best Student sale on Macbooks
- Geographic
Some companies may take geography easy but it’s that sneaky marketing information that will make your company rank number one. Geographic tells about the availability of the products in different regions. Serving in more regions means, more marketing, and more purchase hence double the fame and worth. Apple takes care of this information and it has an exceptional presence throughout. The company deals in America, Europe, India, China, Hong Kong, the Middle East, Africa, Taiwan, and Australia.
- Promotions strategy
Last but not the least, who is not awaiting discounts or promotions for Sales on iPhones? Apple introduces promotions such as a 1-year warranty to truly satisfy its customers. Apart from this, the online apple stores have much of surprises awaiting their customers. The online store offers free shipping for orders above $50 and iTunes gift cards as well. So what are you waiting for you? Visit their online store now to avail of the discounts!!!
