Every salesperson knows it: Once the first hurdle has been overcome, namely arousing the interest of the potential customer and arranging an appointment for a personal meeting, the next challenge is just around the corner. Because now it is important to present the product or service in such a way and ideally to submit an offer directly that convinces the customer in no time at all. But what does such a presentation of success look like? As you can already guess , you won’t achieve much just by reading a few dozen PowerPoint slides . The good thing about it: The recipe for success for a good presentation not only ensures more business deals, but makes more joy for both sides and Buy Research Paper Online.
Move instead of convince
The first thing to do is to rethink: Customers shouldn’t have to be persuaded, they should be moved. What may at first sound like a trifle in terms of language has a practical background.
Think about what the word “convince” means. Strictly speaking, it is assumed that the persuader – in this case you as a seller – is superior to the person to be persuaded and wants to use this knowledge advantage to establish his opinion as the right one. As you can see, this imbalance between customers and salespeople is not a good basis for respectful business on an equal footing.
So instead of giving the customer a feeling of “You have no idea, I’ll show you how it works and what’s right”, you should try to get the customer moving as part of your presentation – a movement from A to B , from a question to an answer, from a challenge to a problem rather than a change of heart from wrong to right.
A good presentation is not a frontal lesson
The best way to achieve this kind of movement is to get rid of the idea that a presentation always has to resemble the frontal lectures that were boring in school days. As the presenter, you hold the reins, but that shouldn’t stop you from involving your audience. It’s not just about answering any comprehension questions during the presentation. Instead, try to get your customer to cooperate right from the start.
For example, ask all participants to write specific questions that they would like answered during the course of the presentation on index cards that you provide. Then collect all these questions, sort them and hang them up on a question wall. Only then do you start with your non-presentation. As a good salesperson, you naturally know the most pressing problems and questions your customers have and are prepared accordingly. However, instead of presenting your findings and answers in the form of a standardised lecture with a text you have memorised exactly , go into the specific questions and buy assignment online.
At the end of the day, the information content is the same as in the classic presentation – but not presenting it has the advantage that the customer feels understood and taken seriously and trusts you more as a potential business partner. On the other hand, you get a more detailed insight into the wishes of the other side and can react individually, omit certain things and emphasise others. In this way, your idea will be a lot more convincing without the customers feeling lectured.
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